about 2 months ago

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Director, User Analytics and Experience

Dealer Policy

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Director, Experience

Reports to Chief Strategy Officer

Job Description

Remote, US, Eastern or Central Time Zones strongly preferred

Job Overview

As the Director of Experience, you will be responsible for growing and managing the performance of automotive retail dealership personnel (“users”) who serve as lead referral sources for DealerPolicy Insurance. In this highly dynamic role, you’ll lead collaboration and creativity across analytical analysis, design, promotions, community development, and incentive structures to optimize worker performance outcomes.

About Us

DealerPolicy is a leader in the emerging Insurtech sector. With its seamless integration into the car buying process, the company’s innovative solution enables car-buying customers the opportunity to purchase insurance by connecting them with licensed insurance agents while simultaneously completing the purchase of their new car. The company delivers these benefits through an industry-first combination of partnerships with car dealers, a growing insurance carrier network, and team of licensed insurance advocates.


  • Owner of performance and engagement of dealership personnel to generate leads for DealerPolicy Insurance
  • Lead User Engagement and Performance program by collaborating across Product, Marketing, BI/Analytics, and Operations teams
  • Lead the journey of gaining proficiency and expertise in the practice of behavioral economics and performance optimization of dealership personnel; be a resource across departments.
  • Take a hands-on and collaborative approach to end-user research, product design, data analysis, and financial and performance modeling to optimize worker outcomes, such as LTV modeling, acquisition and ongoing engagement cost modeling
  • Optimize user engagement investment performance, model scenarios and facilitate executive decision making on alternative investment scenarios
  • Optimize user engagement messaging, cadence, approach, and content across channels including email, SMS, in-app alerts, and in-app experiences
  • Research and apply behavioral psychology to grow active users and user performance
  • Translate the brand strategy into reality in the execution of product design and across campaigns
  • Establish and develop peer-to-peer referral/recruitment channel for dealership personnel. Own and manage direct-to-user business. Lead teams to achieve business growth and performance objectives.
  • Develop and deliver large scale automated personalization of engagement methods and tools to maximize effectiveness
  • Build user community, tiered achievement recognitions and rewards, ongoing education, and other program elements that use behavioral and psychological approaches to optimize user outcomes.
  • At its core this role is a product management role. However there will be a heavy emphasis on strategy, modeling and performance management as well as messaging, incentive structures, community development and engagement. For product design and development, this role will be in collaboration with and support of core product owners/managers, UX/UI, and marketing. This role will be supported by our BI/data team for advanced ad hoc analysis and reporting needs and will be supported by and collaborate with marketing for the design and execution of campaigns.



  • Preferred: Graduate degree in behavioral economics, marketing analytics, marketing science, or operations research
  • Minimum: Bachelors degree in behavioral economics, marketing analytics, economics, finance, engineering, statistics, analytics, or a related field
  • Three years of experience leading professionals and teams
  • At least six years of work-related experience
  • Three years of experience designing and developing incentive structures, online communities, digital consumer products, online experiences or any combination thereof
  • Proven track record of structuring ambiguous problems, breaking down complex issues into logical units of work, and successfully leading teams to take ownership of those deliverables and execute successfully
  • A self-motivated, high-energy individual who can easily function in a fast-paced, performance-driven environment
  • Accustomed to working on multiple tasks in parallel and committed to meeting deadlines
  • High level of attention to detail Intellectually curious with a demonstrated interest in learning.
  • Demonstrated expertise in written and verbal communication and storytelling through charts and graphs and contextualizing key points through selected real-life examples


DealerPolicy offers a comprehensive Benefits Package, which includes

  • Medical, Dental and Vision Insurance
  • Health Savings Account with company match
  • FSA, Dependent Care FSA and Commuter pre-tax benefit
  • PTO allowance and holidays
  • 401(k) plan with company match
  • Working remotely or Hybrid
  • Paid Volunteer Hours

About DealerPolicy

DealerPolicy is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately connect with licensed insurance agents to purchase insurance. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to DealerPolicy Insurance licensed agents, DealerPolicy is recognized for its place at the forefront of Insurtech. DealerPolicy Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.dealerpolicy.com.

Curated from remotive.io

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