Demand Generation Manager
BROOKLYN, NY
MARKETING
FULL TIME
REMOTE
Who we are
Hi there. We’re Ethena, a compliance training platform with intuitive and powerful admin tools, built to make training easy, engaging, and effective. Our training isn’t just a thing people get through, it’s something they actually enjoy (we got the stats to prove itover 90% positive ratings). We are proud to be a part of the culture at companies like Netflix, Zendesk, and Zoom and are in an exciting phase of growth. Less than a year ago, Ethena announced our $15.5 million Series A, and we’re delighted to announce that we’ve raised an additional $30 million Series B to build out Ethena’s best-in-class training solution, further invest in data and analytics, and continue launching impactful compliance products. Ethena’s Series B was led by Lachy Groom, with participation from existing investors including Felicis, Neo, Homebrew, and others. It’s a great time to join our team!
How we work
We’re a rapidly growing team of people who value diversity in all its forms. We love adding new perspectives and appreciate those who ask questions that help us challenge assumptions, explore new directions, and improve what we’ve already built. We believe it’s our responsibility to create an environment in which every person can bring their full, authentic selves to work. We push each other to be our best and do our training proud. We love feedback, practice empathy, and embrace humor. Seriously, we’re not shy about puns. If you brought us to a picnic, we’d be compli-ants. If we were shoes in London, we’d be trainers. If we were–you get it. Humor is welcome here. Read more about us on our careers page and follow our team on our Instagram!
We’re looking for a Demand Generation Manager to join our marketing team! This is an exciting role, standing up Ethena’s demand generation function and scaling as the company grows. Responsibilities include overseeing paid digital, email campaigns, and website conversion (just to name a few!). The ideal candidate will have strong B2B SaaS inbound marketing experience at an early-stage startup.
We have an HQ in Brooklyn, NY with EST office hours, but our workforce is fully remote and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all U.S. time zones.
<h3>What you’ll do</h3>
<ul>
<li>
<ul>
<li>Contribute to the conversion strategy and own lead and pipeline generation results and execution on paid digital, email nurture campaigns and the marketing website</li>
<li>Run our paid search campaigns, choosing search terms, testing landing pages and using data to inform new pages or optimize existing ones</li>
<li>Manage the technical side of paid search including engagement data and google tag manager</li>
<li>Run email nurture campaigns, supporting contacts at all stages of the sales funnel</li>
<li>Present conversion data from all demand generation motions to the wider marketing team and leadership</li>
<li>Use data to inform our content marketing strategy, specifying the number and types of content the content marketing team needs to produce</li>
<li>Take the lead on marketing ops, ensuring data flows seamlessly between our marketing systems</li>
<li>Ensure all conversion funnels are leveraging best practices to optimize their performance</li>
<li>Manage a team of smart and responsive consultants</li>
</ul>
</li>
</ul>
<h3>What makes a great candidate</h3>
<ul>
<li>
<ul>
<li>Expert knowledge in Hubspot, Google analytics, and Salesforce</li>
<li>Experience standing up the Demand Generation function at an early stage B2B startup</li>
<li>Expert in project management and organization</li>
<li>Experience with paid search SEO, LinkedIn, and Google ads</li>
<li>A roll up your sleeves mentality, initiative, and comfort with the process of doing a thing and then replacing yourself</li>
<li>Passion for what we’re building here at Ethena</li>
<li>An impeccable sense of humor</li>
</ul>
</li>
</ul>
<h3>Physical Demands</h3>
<ul>
<li>
<ul>
<li>This is sedentary work that primarily involves sitting/standing in a home office environment.</li>
</ul>
</li>
</ul>
<h3>Compensation</h3>
<ul>
<li>
<ul>
<li>For this role, the salary range is $120,000 – $140,000 USD</li>
</ul>
</li>
</ul>
Benefits: The benefits offered for this position can be found here. We provide 20 days of paid time off per year (prorated from your start date) in addition to all 11 federal holidays* and unlimited paid sick leave. (*US-specific benefits. For more details on our Canadian benefits, leave a note in your application.)
Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. Ethena does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.
We are not currently offering employer visa sponsorship for this role.
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.

Demand Generation Manager at Ethena

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Demand Generation Copywriter (REMOTE)
REMOTE – BOSTON, MA
About The Role
Aimtal is looking for a Demand Generation Copywriter to join our team. If you have a passion for writing strong, attention-grabbing headlines and crafting digital marketing messaging and copy for a wide variety of formats then keep reading!
We’re looking for someone who can jump in with both feet and support our team with their marketing and advertising skills, creativity, analytical mindset, and resourcefulness. You will work closely with our demand generation team, content writers, graphic designers, and project managers on client projects to create, edit, and analyze copywriting for integrated marketing campaigns with a focus on lead and demand generation.
The ideal candidate has a passion for writing short, punchy headlines and copy that’s designed to drive conversions.
Your main responsibilities will include:
<ul>
<li>Writing marketing copy in various formats including:
<ul>
<li>Paid ads (Google Search &amp; Display, LinkedIn, Twitter, Facebook, Instagram, YouTube, and more)</li>
<li>Organic social media</li>
<li>Landing pages</li>
<li>Emails</li>
<li>Calls-to-action</li>
<li>Case studies</li>
<li>Webinars</li>
</ul>
</li>
<li>Translating complex business and technology topics into exciting, compelling copy that attracts and converts prospects. Leveraging insights and applying data from a variety of sources to improve content quality is key.</li>
<li>Presenting marketing copy and messaging during client calls. Completing and leading brand messaging frameworks for clients.</li>
<li>Assisting Aimtal’s Integrated Marketing Strategists with the creation of marketing strategy documents and presentations</li>
<li>Conducting SEO research using SEMRush and Google Keyword planner for SEM campaigns and copywriting, especially for landing pages and Google Search Ads</li>
<li>Conducting target audience and competitor research on current and trending messaging, especially for B2B audiences</li>
<li>Analyzing and reporting on messaging of demand generation campaigns and assessing performance against client goals</li>
<li>Ensuring all content maintains a consistent brand voice, style, and tone across channels, and adheres to accessibility and compliance regulations</li>
<li>Collaborating with creative team to identify opportunities to enhance content with visual elements and translate core messaging into usable content across formats</li>
<li>Participating in the ideation and brainstorming process to leverage customer insights, audience research, performance analytics, industry data to develop digital brand, marketing, and sales content</li>
<li>Assisting the Demand Generation Manager and Digital Marketing Specialist in the setup of marketing campaigns in HubSpot, Webflow, LinkedIn, Twitter, Google Ads and various ad platforms</li>
<li>Performing and executing various marketing administrative tasks</li>
<li>Providing excellent client services and support</li>
</ul>
You may be a good fit for this role if you have:
<ul>
<li>4+ years of experience in copywriting and demand generation</li>
<li>Experience writing paid digital ads, especially Google Ads</li>
<li>A natural curiosity and enthusiasm for learning new things</li>
<li>A fast-paced, flexible mindset; able to work in a variety of subjects and formats</li>
<li>Experience working at a digital marketing agency, especially for B2B tech brands</li>
<li>Experience with tools such as HubSpot, Slack, project management software, Zoom, ClickUp, Google Suite, SEMRush, Sprout Social, LinkedIn, Twitter, Facebook, Instagram, Databox.</li>
<li>Bonus: experience with ad setup and/or email setup</li>
</ul>
About Aimtal
Aimtal is a global integrated marketing agency of marketers, strategists, creatives, and analysts who are on a mission to help brands grow.
Aimtal was co-founded by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer, in 2018 and has been a fully remote company since day one. We’re building a marketing agency of the futureone that always prioritizes its people. Having both a career you love and a life you love shouldn’t be a pipe dream. Our remote-first approach to how we operate Aimtal makes that a reality. Our goal is to help team members grow professionally so they can become experts in their careers as well as work from their favorite places around the globe.
In recognition of our achievements since inception, Aimtal won the Sprout Social Partner Value Award in the Always Be Growing category. The award recognizes agencies that are committed to growing and scaling their business.
Aimtal’s core values guide our ways of collaborating and communicating with our clients and team so we can approach every day with empathy and excellence. Our core values are as follows: communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients.
Aimtal’s benefits include:
<ul>
<li>Full-time, salaried role with competitive pay</li>
<li>Health, dental, and vision insurance</li>
<li>Paid time off and holidays</li>
<li>Skill and career growth training</li>
<li>Remote work stipend for tech and/or coworking memberships</li>
<li>Annual in-person company retreat (past locations include San Diego and Mexico)</li>
<li>Aimtal is a fully remote agency based in the United States, but our team is located around the world, including North America, South America, and Europe. We encourage team members to live and work wherever they please and prioritize asynchronous communication &amp; collaboration.</li>
</ul>

Demand Generation Copywriter at Aimtal

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Senior Demand Generation Manager
New York, NY, USA United States
Noom is a leading global digital health company focused on helping people live healthier lives through behavior change. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.
As the leading digital platform for weight and stress/anxiety management, Noom has delivered proven results for millions of people around the world growing our revenue 20X in just 2 years. Based on this success and increased market demand, Noom is now expanding its services into the healthcare segment, delivering new products/services for wellbeing, chronic condition management and behavioral health.
Reporting the Head of Healthcare Marketing, Noom is seeking an experienced B2B DemandGen Marketer to join our newly formed Healthcare Marketing team. You will play an instrumental role in building this capability, working cross functionally with Sales and Operations to build scaled, cross-channel campaigns that deliver cost-effective growth at the top of the funnel for employers, brokers, health plans and providers.
You’ll be comfortable operating at both strategic and tactical levels, and deeply grounded in audience insights to drive your strategy. You thrive in a results-driven environment, using analytics to define the success of your initiatives, continually raising the bar for impact against engagement and business goals. And of course, you are a beloved and trusted partner to your Creative colleagues, inspiring the best work to deliver an excessively high amount of demand and qualified leads for our Sales teams. This role can be based in our newly renovated New York headquarters or remotely.
What You’ll Be Doing:
<ul>
<li>Building and evolving the healthcare DemandGen Machine, identifying and analyzing trends or opportunities and sharing insights across the organization</li>
<li>Working with channel managers across an array of digital channels (Facebook, LinkedIn, Twitter, Google Search, YouTube, and Affiliate/Partnerships) to develop hypotheses, plan, and analyze trends &amp; experiments</li>
<li>Helping to drive growth and scale by launching new channels and driving expanded scale on existing channels</li>
<li>Rigorously analyzing decision maker journeys and identifying opportunities to optimize acquisition efforts</li>
<li>Having a strong handle on performance management and communicating that to key stakeholders and leaders within the org</li>
<li>Integrating campaigns in our CRM and linking to sales for ETE attribution of marketing spend and impact on outcomes</li>
</ul>
What We’re Looking For:
<ul>
<li>7 years of experience Marketing, with strong results in B2B demand gen</li>
<li>A strong working knowledge of the commercial healthcare space employers, brokers, health plans, providers</li>
<li>Great at communicating &amp; working with a high-performing cross-functional team</li>
<li>Fluency with data, including market sizing, forecasting, and campaign measurement.</li>
<li>Inspiring ambassador to creative teams; experience managing external agencies and budgets</li>
<li>Strong omnichannel experience (paid media, paid social, email, direct mail, webinars, print)</li>
<li>Experience using CRM platforms to execute campaigns that connects marketing-driven leads to sales outcomes</li>
<li>Brilliant storyteller turning facts into insights and recommendations</li>
</ul>
What Makes This Job Amazing: 
<ul>
<li>You’ll be helping millions of people lead healthier lives every day</li>
<li>You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, onsite yoga, and annual technology upgrade allowance</li>
<li>You’ll experience huge learning &amp; professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences you name it!</li>
<li>You’ll become part of our transparent, high-performing, and close-knit team</li>
<li>This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.</li>
</ul>
More About Noom
At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

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