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<div>Hi,</div><div><br></div><div>I’m Martyna, Performance Marketing Team Lead. We’re a fast-growing HR tech startup that helps teams make better hiring decisions, faster and bias-free.</div><div><br></div><div>Over the past year, we’ve experienced tremendous growth. More than 8,000 companies have replaced CVs with our assessments to screen candidates in an unbiased and data-driven way.</div><div><br></div><div>As we scale our efforts in 2023 and beyond, we’re looking for a <strong>Google Ads Specialist </strong>who’s passionate about planning and managing campaigns in Google Ads, and helping people land dream jobs.</div><div><br><br></div><h1><strong>What’s in it for you?</strong></h1><ul><li>Helping shape a fast-growing HR tech startup as an early employee</li><li>Fully remote position with bright, motivated, and friendly colleagues around the world&nbsp;</li><li>€46,728 - €62,953 + share appreciation rights (SARs)</li><li>Flexible hours and vacation</li><li>Paid parental leave&nbsp;</li><li>Remote working budget: €1,000 per year</li><li>Learning and development budget: 3.5% of salary</li></ul><div><br><br></div><h1>The job in a nutshell</h1><div>As the <strong>Google Ads Specialist</strong>, you will be responsible for planning, managing and analysing&nbsp; Google Ad campaigns. You will work closely with the Marketing team to help pinpoint areas of improvement within (a) our Paid campaigns, (b) to use your knowledge of the performance of our Paid campaigns to liaise with our organic marketers to ensure our organic content supports our Paid,&nbsp; ( c) as well as to provide recommended solutions to improve website performance to enhance the performance of your Paid campaigns. You will play a pivotal role in planning and optimizing campaigns.</div><div><br></div><div>You are a goal-driven, detail-oriented self-starter. You are passionate about showing the full potential of our product through successful Paid search campaigns, and are able to think analytically to solve problems.</div><div><br><br></div><div><br></div><h1><strong>You’ll spend time on the following:</strong></h1><ul><li>You will monitor the performance of Google Ads and create detailed campaign reports</li><li>You will plan, launch, and optimize campaigns</li><li>You will provide recommendations to improve landing pages and website performance</li><li>You will analyze performance data to identify trends, patterns and potential customers in order to enhance campaign effectiveness</li><li>You will create and test new ad variations, and add appropriate ad extensions</li><li>You will collaborate with other team members to develop strategies to increase website traffic and product sales<br><br></li></ul><div><br></div><div><br></div><h1><strong>Here's what we are looking for:</strong></h1><ul><li>You are inspired by our mission to put <em>one billion people in dream jobs</em></li><li>You are fully aligned with our <a href="https://www.testgorilla.com/careers/">values&nbsp;</a></li><li>You have experience in Google Ads and have successfully run Google Ad campaigns</li><li>You have good knowledge of search engine marketing and search engine optimization</li><li>You have a good understanding of <a href="https://www.testgorilla.com/test-library/role-specific-skills-tests/google-analytics-test/">Google Analytics</a></li><li>You have good time-management skills and can adhere to deadlines</li><li>You are a good communicator</li><li>You are comfortable with the ambiguity and pace of an early-stage startup</li></ul><div><br></div><div><em>We typically expect candidates </em><strong><em>with at least 4 years of experience in Google Ads</em></strong><em> to have the skills mentioned above.</em></div><div><br></div><div><br></div><h1><strong>Bonus points if…</strong></h1><ul><li>You have experience working in a SaaS company and a fast-growing startup&nbsp;</li><li>You have experience in SEO and Google Analytics</li></ul><div><br><br></div><h1><strong>Interested?</strong></h1><div>We don’t offer rainbow glitter unicorns or dog-friendly offices (we literally don’t have an office), but we do offer solid core values and a product meant to give everyone a fair, unbiased chance at their dream jobs.</div><div><br>Here at TestGorilla, we eat our own dog food. We use our assessment platform to make sure we make the best hiring decisions, faster and bias-free.&nbsp;</div><div><br>So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product!</div><div><br>If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.</div><div><br></div>

Remote Google Ads Specialist

<strong>Time zones:</strong><span class="listing-tag" id="time_zones"> SBT (UTC +11)</span>, <span class="listing-tag" id="time_zones"> GMT (UTC +0)</span>, <span class="listing-tag" id="time_zones"> CET (UTC +1)</span>, <span class="listing-tag" id="time_zones"> EET (UTC +2)</span>, <span class="listing-tag" id="time_zones"> MSK (UTC +3)</span>, <span class="listing-tag" id="time_zones"> AST (UTC -4)</span>, <span class="listing-tag" id="time_zones"> FKST (UTC -3)</span>, <span class="listing-tag" id="time_zones"> CEST (UTC +2)</span>, <span class="listing-tag" id="time_zones"> BST (UTC +1)</span>, <span class="listing-tag" id="time_zones"> JST (UTC +9)</span>, <span class="listing-tag" id="time_zones"> CST (UTC +8)</span>, <span class="listing-tag" id="time_zones"> WIB (UTC +7)</span>, <span class="listing-tag" id="time_zones"> MMT (UTC +6:30)</span>, <span class="listing-tag" id="time_zones"> BST (UTC +6)</span>, <span class="listing-tag" id="time_zones"> NPT (UTC +5:45)</span>, <span class="listing-tag" id="time_zones"> IST (UTC +5:30)</span>, <span class="listing-tag" id="time_zones"> UZT (UTC +5)</span>, <span class="listing-tag" id="time_zones"> IRDT (UTC +4:30)</span>, <span class="listing-tag" id="time_zones"> GST (UTC +4)</span>, <span class="listing-tag" id="time_zones"> CVT (UTC -1)</span>, <span class="listing-tag" id="time_zones"> WAT (UTC +1)</span>, <span class="listing-tag" id="time_zones"> SAST (UTC +2)</span>, <span class="listing-tag" id="time_zones"> EAT (UTC +3)</span><br><br><div>OnTheGoSystems <strong>builds state-of-the-art software </strong>that powers millions of websites globally. We’ve been <strong>fully remote </strong>since our launch in 2008 and employ over 100 highly talented individuals worldwide. We’re proud to serve over 200,000 clients.<br><br></div><div>During 2023, we’ll launch a new product.&nbsp; It’s a cloud-based SaaS product that will serve millions of customers globally.<br><br></div><div>We’re looking for a <strong>Paid Media Specialist </strong>to join our team. He or she will be responsible for paid advertising, with a main focus on our SaaS product.<br><br></div><div><strong><em>Duties and responsibilities<br></em></strong><br></div><ul><li>Analyze and identify advertising options for our required audience, and their potential ROI, on platforms such as Stackoverflow, Quora, Reddit, Carbon ads</li><li>Work with our creative and content teams to create digital advertising campaigns.</li><li>Execute and manage paid media campaigns, including implementation, accurate campaign structure, management of spend and budgeting.</li><li>Monitor campaign performance – track and analyze campaign performance to ensure campaigns are performing at an optimal rate. Make adjustments to meet objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health.</li><li>Keep to date with the latest developments in the digital advertising arena. Ensure that campaigns are taking advantage of any new features available and best practices.</li><li>Make sure that our campaigns are producing results and are not being exploited.</li><li>Reporting – report on the ad and campaign performance, interpret results, and make recommendations and changes based on findings to increase ROI.</li></ul><div><strong><em>Requirements&nbsp;<br></em></strong><br></div><ul><li>Google Analytics certification, preferably GA4</li><li>Google Ads certified, thorough knowledge of Google Tag Manager and other Google-related products and tools</li><li>Marketing automation</li><li>Ad Management</li><li>Knowledge of all Google advertising products such as Search, Display and YouTube Campaigns as well as other paid media acquisition channels</li><li>Remarketing campaigns</li><li>Conversion measurement (including the simple conversions and server-to-server conversions)</li><li>Experience in e-commerce campaigns</li><li>Data analysis, analytics and optimization</li><li>Advanced Excel skills, such as VLOOKUPs, advanced charting, pivot tables</li><li>Paid search experience in the software industry, preferably software marketed to developers with awareness and conversion objectives</li><li>SaaS industry exposure is highly beneficial.</li></ul><div><strong><em>What we offer<br></em></strong><br></div><ul><li>100% remote position</li><li>Full-time employment with annual / sick / public holiday leave</li><li>Being part of a team of smart, self-driven individuals</li><li>A home-office setup budget to create or improve your workspace</li><li>An annual budget for health &amp; well being</li><li>Ample opportunity to progress and advance</li><li>Meeting and collaborating with team members across the globe</li></ul><div><strong><em>About the team and how we work<br></em></strong><br></div><div>You will be working with a team of smart and enthusiastic people. We love getting things done and we’re proud of our work.<br><br></div><div>We keep a healthy work-life balance and enjoy our remote work environment to make life fun.<br><br></div><div>We come from all around the world, from different cultures, speak dozens of languages, and make beautiful products. We invite you to become part of a special team!</div>

Remote Paid Media Specialist

<strong>Time zones:</strong><span class="listing-tag" id="time_zones"> EST (UTC -5)</span>, <span class="listing-tag" id="time_zones"> CST (UTC -6)</span>, <span class="listing-tag" id="time_zones"> MST (UTC -7)</span>, <span class="listing-tag" id="time_zones"> PST (UTC -8)</span>, <span class="listing-tag" id="time_zones"> AKST (UTC -9)</span>, <span class="listing-tag" id="time_zones"> HST (UTC -10)</span><br><br><div>Are you an expert at using paid search to get companies quality, affordable leads? Want to join a small, close-knit group in Gilbert that is working to help small businesses succeed?</div><div><br></div><div>We’re looking for a full-time, experienced search engine marketing specialist to join our amazing team.</div><div><br></div><div>You’re right for this job if you:</div><ul><li>Believe in the power of good data and use it to create a story of ‘where we’ve been and where we’re going’</li><li>Have a passion for pay-per-click marketing and stay on top of current PPC/SEM/Social trends</li><li>Know Google Ads inside and out, seriously, this is a must!</li><li>Understand that paid search is part of a complete digital marketing plan and works best with other services (SEO, content marketing, social media, web design, etc.)</li><li>You’re comfortable speaking with clients (with and without marketing lingo), and you can convey multifaceted campaign strategies for lead generation &amp; brand awareness.</li></ul><div><strong>What you’d be doing</strong></div><div>Your primary responsibility will be to manage and optimize paid search campaigns for our awesome clients. You’ll also meet regularly with our clients (many of whom are home service companies) to update them on their paid search performance.</div><div><br></div><div>This means you’d:</div><ul><li>Build and drive the overall paid search strategy to help grow clients’ bottom line.</li><li>Assist with keyword research, ad copy creation, and landing page recommendations.</li><li>Prepare and deliver (present) monthly presentations to clients that outline campaign results, using critical thinking to provide recommendations that support long-term strategy - doesn’t just ‘recite the numbers.’</li><li>Participate in creating and executing strategy-focused annual business reviews, focusing on past performance and ‘bigger picture’ objectives.</li><li>Stay up-to-date on the latest paid search updates and products (this includes paid social).</li><li>Help educate our clients and staff on search engine marketing best practices.</li><li>Collaborate with SEO, Project Management, and Account Management to help support overall client marketing initiatives.&nbsp;</li><li>Find technical issues that may be hurting paid search traffic and make recommendations for fixing the problems.</li><li>Evaluate and improve our SEM process by recommending and implementing new tools and research processes.</li><li>Aid in our sales process by contributing to new business pitches and diagnostics. You’re comfortable preparing information to help gain new clients, e.g., keyword research.</li><li>Help manage Rocket Media’s internal paid media efforts.</li></ul><div><br></div><div><strong>Skills you’d need</strong></div><div>We’re looking for someone with:</div><ul><li>3 - 5 years in managing Google Ads and Microsoft Ads in a comparable role (senior or non-senior). <em>Applicants with fewer than three years of experience will not be considered.</em></li><li>Thorough understanding of Search campaigns and good working knowledge of Display, Video, Discovery, and Performance Max<ul><li>You’re comfortable creating and optimizing these campaign types from scratch, unassisted</li></ul></li><li>Experience implementing and optimizing paid search campaigns using conversion tracking, Google Analytics, and phone tracking analytics<ul><li>Ex/ understands call tracking, can create PPC-related conversions in GA</li></ul></li><li>Ability to manage a book-of-business of at least ten, multi-campaign ad accounts with a monthly spend of $50k or greater</li><li>Experience meeting and reporting with clients, both in-person and virtually</li><li>Experience in 3rd-party search marketing tools to help manage campaigns<ul><li>Ex/ Keyword Planner, SEMRush, SpyFu, budget mgmt. tools</li></ul></li><li>Must be certified in Google Ads for Search and Display (minimum req.; additionals preferred); certificate expiration(s) cannot exceed the past 6 months</li><li>A bachelor’s degree from an accredited university in marketing, business, communications, or related field; equivalent work experience is substitutable based on resume and verification of tangible PPC skills</li><li>Excellent written and verbal grammatical skills befitting of PPC ad copy and professional client communications</li><li>Good working knowledge of Google Sheets, Docs, &amp; Microsoft Office</li></ul><div><br></div><div><strong>What will make you stand out</strong></div><div>Bonus points if you have:</div><ul><li>Worked in a digital agency before</li><li>General knowledge of SEO and Google Tag Manager</li><li>Experience advertising on Facebook, Twitter &amp; LinkedIn (organic or paid)</li><li>Experience working with HVAC, plumbing, or other home service companies</li><li>Expert knowledge of Google Sheets or Excel (vlookups, pivot tables, graphs, etc.)</li><li>Proofs-of-work outlining past accomplishments and working ability</li><li>Google Analytics certification or GA4 Skillshop</li></ul><div><br></div><div><strong>The benefits</strong></div><div>Some of the benefits of becoming part of our family include:</div><ul><li>401k Plan with employer matching</li><li>Medical, dental, vision, disability &amp; life insurance coverage</li><li>In-office libations &amp; “nourishment”</li><li>Flexible work schedule</li><li>Quarterly whole-office team-building events</li><li>Top-of-the-line technology to get work done</li><li>An amazing facility to work from and/or the flexibility to work from home</li></ul><div><br></div><div><strong>Rocket’s hiring process</strong></div><div>You don’t marry someone you just met (unless you’re a Disney princess). You go on some dates and get to know each other. You bring them home to meet the family.</div><div><br></div><div>That’s how we view the hiring process.</div><div><br></div><div>When you join our team, you’re joining our family. So when you apply, prepare for a courtship. The process can sometimes seem a little cumbersome and even lengthy because that’s how much we care about ourselves and you, as a potential fit. But if you do get the job, we’ll do our best to make sure it’s one you’ll never want to leave.</div><div><br></div>

Remote Senior Paid Search (PPC) Specialist

<strong>Time zones:</strong><span class="listing-tag" id="time_zones"> EST (UTC -5)</span>, <span class="listing-tag" id="time_zones"> CST (UTC -6)</span>, <span class="listing-tag" id="time_zones"> MST (UTC -7)</span>, <span class="listing-tag" id="time_zones"> PST (UTC -8)</span><br><br><div><strong>DESCRIPTION<br></strong><br></div><div>As Director of Demand Generation, you will lead efforts in demand generation, growth initiatives, and conversion rate optimization.<br><br></div><div><strong>COMPANY OVERVIEW<br></strong><br></div><div>At Insycle, our mission is to make it easy to manage and work with data.</div><div><br></div><div>Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: <a href="https://www.insycle.com/">https://www.insycle.com/</a></div><div><br></div><div>We’re headquartered in New York City.<br><br></div><div><strong>REQUIREMENTS<br></strong><br></div><ul><li>3+ years of experience in a similar role in a software company that sells digital products to businesses (B2B) using a free trial and SaaS model.</li><li>Experience with product-led growth strategies and self-serve software products.</li><li>Ability to develop and optimize marketing strategies across key channels: SEO, SEM, social, email, blog, and website.</li><li>Experience with marketing automation, personalization tools, and CRM, 1+ years of experience with HubSpot.</li><li>Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions.</li><li>Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.</li><li>Work remotely in US.</li></ul><div><br><strong>WHAT YOU’LL DO<br></strong><br></div><ul><li>Lead efforts in demand generation, growth initiatives, and conversion rate optimization.</li><li>Own, execute, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and inbound revenue.</li><li>Own demand forecasting and marketing campaign reporting, including detailed funnel data and campaign insights.</li><li>Work cross-functionally to achieve goals/KPIs and own accountability of campaign measurement and success.&nbsp;</li><li>Be accountable to revenue results, not leads.</li></ul><div><br></div><div><strong>QUALITIES WE'RE LOOKING FOR<br></strong><br></div><ul><li>Analytical skills, detail-oriented, able to help customers solve problems.</li><li>Work independently, a fast learner in an unstructured environment.</li><li>Organized, goal-oriented.</li><li>Excited to join as an early employee.</li><li>Helpful, energetic, ambitious, positive.</li></ul><div><br><strong>COMPENSATION &amp; BENEFITS<br></strong><br></div><ul><li>$125K - $150K Annual</li><li>0.1% - 0.25% Equity</li><li>Medical, dental, and vision insurance.</li><li>401K with a 4% company contribution.</li><li>PTO, sick and unplanned time off, holidays.</li><li>Full-time, salaried position located remote in the United States.</li></ul>

Remote PLG Director of Demand Generation

<div><strong>DESCRIPTION:</strong></div><div><br></div><div>As a senior SEO specialist at SiteCare, you'll be a go-to resource for both internal and external search engine optimization strategy, client communication, and the creation of a variety of deliverables including keyword strategies, complete website audits, and creative, buzz-generating campaigns from brief to post-launch.</div><div><strong>&nbsp;</strong></div><div>The right person has a thorough understanding of technical SEO but frames it within a larger understanding of digital marketing strategy.</div><div><br>This is a full-time, fully-remote position and compensation is dependent upon experience.</div><div><br>For the Senior SEO Specialist team member to succeed in this role, they must embody SiteCare’s four company values in their day-to-day work:</div><ul><li>Obsessive Communication</li><li>Deliver 101%</li><li>Empower Others</li><li>First-Class Service</li></ul><div><br></div><div><strong>REQUIREMENTS:</strong></div><ul><li>Communicating with clients, helping them understand relevant metrics, what we do, and the progress of their project</li><li>Create highly refined keyword topic strategies that lay the foundation for the rest of a client's SEO project</li><li>Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content</li><li>Create monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvement</li><li>Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client</li><li>Participating in strategic brainstorming sessions and leading the lead generation team in the creation and execution of off-page campaigns that drive awareness, build buzz, and indicate relevance to the search engines</li><li>Staying up to date on current industry practices, news, and algorithm updates</li><li>Training other employees in on-page and off-page SEO beneficial skills</li><li>When needed, the ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly</li><li>An understanding of social media and its role in SEO</li><li>An understanding of UX and its impact on SEO</li></ul><div>&nbsp;</div><div><strong>EXPERIENCE WITH:</strong></div><ul><li>Working alongside external clients</li><li>A working knowledge of HTML &amp; CSS</li><li>Conversion Rate Optimization (CRO)</li><li>Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog)</li><li>Editing content within content management systems</li></ul><div><strong><br>BENEFITS:</strong></div><ul><li>A market-related salary based on your experience</li><li>We’re a fully remote team with team members located in the US and South Africa.</li><li>Work from wherever you have access to a fast internet connection.</li><li>Quarterly profit distributions</li><li>Quarterly personal development stipend of $200</li><li>A technology stipend of $2000 for all new hires and a $1200 refresher stipend every 2 years.</li></ul>

Remote google-search-console Jobs.

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