What You Will Do: Develop and implement brand strategy, promotional goals, and marketing plans for the new title. Identify and communicate the key selling points of the game to target users based on features, updates, competition, and user feedback. Create both online and offline event ideas and collaborate with agencies and influencers to ensure successful implementation. Develop incentive plans and benchmarks to cooperate with creators to build more maps/gameplay modes/ DIY content and cultivate potential players to become UGC contributors in building up the UGC ecosystem. Coordinate with content department and external partners to produce high-quality content for social marketing and analyze its performance. Identify and establish collaborations with partners in forefront, niche, and anime fields to create unique experiences. Use analytics and KPIs to evaluate marketing initiatives and optimize strategies for each version of the title. What We Are L Apply now and work remotely at HoYoverse